Queensland will go on a tourism advertising spending spree, as the state opens up its borders for the first time in months.

The state’s all-important tourism industry was left reeling after the coronavirus pandemic forced the closure of both international and domestic borders. At the peak of restrictions, the industry is thought to have been losing around $6 million every day.

Borders with greater Sydney and Victoria reopen on Tuesday, and Premier Annastacia Palaszczuk says that residents from those two states will be first to get the invitation back to Queensland.

“We’re saying to tourists in New South Wales and Victoria ‘we want you’,” Ms Palaszczuk said.

“If you’re living in New South Wales and Victoria and you’re looking for a holiday, we’re urging you to come to Queensland, where life is beautiful one day and perfect the next,” the Premier continued, recalling the state’s famous advertising slogan.

The invitation to visit signals a change in tune from the Premier, who has spent the majority of 2020 in a war of words with NSW Premier Gladys Berejiklian over the long-running border closure.

Ms Palaszczuk’s feud with her NSW counterpart came to a head earlier this month following Labor’s victory at the state election. Ms Berejiklian reportedly sent Annastacia Palaszczuk a text message to congratulate her on her election victory.


Ms Palaszczuk reportedly responded by “rubbing in” the Maroons’ State of Origin victory, while avoiding any talk of the borders. The NSW Premier said that she was left “shocked” and “bemused” by the response.

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