We’re all for creative advertising… We’re all for cheeky discounts… But this is next level.
Ikea’s latest catalogue is legitimately asking for pregnant women to pee on a strip on their advert for a cot.
Turns out if you are with child, you can score a brilliant discount towards to price of the merchandise.
We wouldn’t want to be the cashier having to handle these after the act has been done…
Ikea is giving pregnant women a huge discount — if they pee on this coupon pic.twitter.com/PpaxJGMQX9
— NowThis (@nowthisnews) January 10, 2018
The ‘technology’ isn’t available in Australia as yet – it currently features in Sweden’s Amelia Magazine.
“The pregnancy test strip was used as a starting point, which relies on antibodies that bind to the pregnancy hormone hCG, resulting in a colour change,” the creators explained.
“For scaling up of this technique and adopting it to the physical format of a printed ad, Mercene Labs has used their experience in development of surface active materials for microfluidics and medical diagnostics.”
The future of advertising and targeted discounting? Or unhygienic waste?
