Smouldering looks? Check.
Moody lighting? Check.
Abs of steel? Not quite.
After countless campaigns focusing on ‘real’ women, UK newspaper The Sun has recreated those classic underwear ads with ‘real’ men – and we’re absolutely loving the results!
Move over David Beckham and check out the photos of the lads who have become the latest internet sensations.
Our only question – how has it taken nine months for word of these photos to spread across the net?!