An American CEO has created an enticing way to encourage his employees to sleep more… by PAYING them! 

Mark Bertolini, head of Aetna, a US health insurance company, recently introduced a program that pays employees who regularly get seven or more hours of sleep. 

Talking to CNBC’s Squawk Box program, Bertolini said “If they can prove they get 20 nights of sleep for seven hours or more in a row, we will give them $US25 [$33] a night, up to $US500 [$661] a year”. 

The company uses Fitbit fitness trackers to monitor their employees sleep. 

Bertolini believes there is a direct link between sleep, employee productivity and increased company profits, hence the introduction of the program. 

“If we can make … business fundamentals better by investing in our people, then that’s going to show up in our revenue.

“It’s going to show up in our bottom line and [Wall] Street’s confidence that we can do it quarter, after quarter, after quarter; year after year” he said.  

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