Facebook has been accused of breaking Federal law by a man in Florida, USA, who claims the social media giant sent unauthorised text messages about friends’ birthdays.
He is seeking up to $1,500 per message on behalf of himself and other Facebook users.
Colin Brickman claims Facebook’s birthday texts violated the Telephone Consumer Protection Act, and he filed the lawsuit on Friday.
According to the lawsuit, Facebook never got permission to send SMS messages, but would send messages like, “It’s John Smith’s birthday. Reply to post a wish on his timeline or reply 1 to post ‘Happy Birthday!'”
This happens to Facebook users who supply their phone number to the company, but is a form of marketing that is only permitted with express written consent.
“Facebook sent bulk and impersonal text messages by an autodialer to cell phones like Plaintiff’s, using standard response prompts. Every prompt solicits the receiver to engage on Facebook. This lawsuit is for the thousands of persons who did NOT give Facebook prior express consent,” say the complaint.
Facebook has not yet commented on the lawsuit.
Source: Fortune Magazine
Top photo: Getty