A morning Live TV segment on Good Morning Britain almost made us want to bury our heads in the sand. It was excruciatingly cringe-worthy.

GMB weather presenter, Laura Tobin, joined the stage about the opening of the London Super Comic Con. She puts on white gloves to showcase a poster of The Replicator, which is worth £150,000 (AU$302,234).

She rips the poster.

The other presenters are a mix of confused, shocked faces, with one telling Tobin not to worry, as they probably “have insurance”.

It’s another few awkward moments until Tobin reveals the joke…

H/T Mashable