In the battle for our dollars Woolworths and Coles have stepped up to the plate in a bid to de-throne rival Aldi.
The supermarket giants are slashing it’s prices all over the country with shoppers set to save hundreds of dollars.
The latest strategy is a a move away from old tactics which saw the supermarket giants introduce multi-buy deals which consumers have been critical of in the past.
The news comes after Coles and Woolworths announced earlier this year they would cut the costs of their home brand products by as much as 25 per cent.
Analysts have revealed shoppers could save as much as $150 a week because of all the changes.
We wait with bated breath to see what Aldi does now!