The new Beauty And The Beast doll has gone viral and when you see it, you’ll soon understand why!

While the Belle doll should look like Emma Watson according to the box, the resemblance to a certain pop star is uncanny.

That’s right, it looks like Justin Bieber.

If Biebs was wearing a yellow gown and wig that is.

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After a pic of the doll at US store JCPenney was shared to Flickr, people were quick to mock the “creepy” resemblance.

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Seriously, how did they NOT see this coming?!