While the Super Bowl may have originally been all about the sport, it’s now just as much about the advertisements that air during the American game.
With advertisers paying $4million plus for the privilege, the ads are the best of the best – and now one Aussie director is stepping up to play with the big guns.
As part of the Doritos Crash the Superbowl competition, Armand De Saint-Salvy could see his 30 second ad hit the international stage.
One of 10 finalists, the Doritos ad with the most votes will win the spot, along with $1 million and the chance to work as a contractor for a year at Universal Pictures in Hollywood.
Last year another Aussie film maker, Thomas Noakes, made the top five finalists with his Finger Cleaner ad.
Check out all the great entrants at crashthesuperbowl.doritos.com.