Lenny Kravitz is helping to raise funds for the Food Bank of New York City.

The singer is serving as Manhattan Borough Captain for a new hunger-relief campaign launched this week by the food bank.

50 Cent is one of the other celebs taking place – representing Queens

The campaign features various celebrities and musicians representing their boroughs in a friendly competition to see who can raise the most money. Kravitz’s “New York City” is the theme for the event and he’s also shot a CSA for it that’s on YouTube.