What is Playboy magazine without nakedness? Well, the new Playboy. In an unexpected move, the 63-year-old monthly title has taken a nudity-free redesign. 

But, that’s not where it is stopping its attempt to keep up with the times. The new-look first issue features Insta-famous model, Sarah McDaniel, in an editorial shot that appears like a SnapChat – caption, “heyy ;)””

Say hello to the new Playboy – link in our bio @Playboy Cover Model @krotchy #PlayboyReveal

A photo posted by Playboy (@playboy) on

So, would you buy it? Playboy are confident sales won’t slump, thanks to people being super keen to look at the magazine during work hours… 

Announcing the change in October last year, Playboy chief content officer Cory Jones had this to say in an interview:

“A year and a half ago, we launched Playboy.com as a safe-for-work sit, and traffic skyrocketed 400 percent,” he said. “The average age of our visitors dropped from 47 years old to 30. It showed how the brand can still resonate.” 

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The centrefold shows great-granddaughter of iconic author, Ernest Hemingway, model Dree Hemingway sans clothes, but using her hands and arms to keep her modesty. 

“It’s going to be sexy, but it’s going to be safe for work,”said Jones. 

Source: Daily Mail

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