Guy Sebastian’s entry into Eurovision is doing more for the Australian image overseas than the spread of Vegemite.
While the yeast-based condiment continues to turn US TV host Jimmy Fallon’s facial expression sour, Sebastian’s sweet singing is proving much easier to swallow.
The singer wrote his own entry song, Tonight Again, and he has been keeping up appearances during press calls and performances in the Austrian capital before Sunday’s final.
But it’s one thing to be proud of Guy, when it comes down to the all important public voting stage Australia might struggle.
The Eurovision Song Contest is known for its tradition of regional bloc voting, based on political alliances between neighbouring countries, which may not go in Guy’s favour.
Aussies can have their say in a public vote but the sad news is, we can’t even muster our collective power to push Guy to the top as you can’t vote for your own country.
However, there is a way to help Guy’s cause: strategic voting.
Guy is currently one of the top five favourites to win the contest so in order to help him out, Aussies can vote for the least likely songs to win.
Watch Guy perform You’re The Voice at an Aussie pub in Vienna
According to bookies, the favourites at the moment are Italy, Estonia, Russia, Norway with frontrunner Sweden.
Swedish singer, Mans Zelmerlow, has a strong song, Heroes, helped along by the fact he released a press kit featuring an image of him wearing only underwear just a week before the competition.
Sweden is also one of the countries that historically benefits from bloc voting, with neighbouring Nordic states Norway, Finland, Denmark, and Iceland all historically giving Sweden votes.
If we want Guy to win, the countries to vote for are the ones who are predicted to flounder.
These countries are Montenegro, Poland, Germany and Austria.
Chances are, if you vote for one of these countries you will be doing Guy a favour.
It might not be enough to get past the might of Zelmerlow’s pecs, Russia’s ballad A Million Voices, or the trio of Italian tenors, Il Volo, but it could certainly help.
The song contest will be broadcast live from Vienna on SBS – meaning a 5am (AEST) kick-off for most Aussies on Sunday.
There will be a 15-minute window for voting after the last song has been performed. The public can cast their preferences by televote, text or through the Eurovision app.
But be warned, there is also a national jury from each country who give their votes, so the final tally is based on a song’s average ranking from the public and the jury votes.
It’s hard to tell whether the Aussie jury will employ strategic voting tactics as well but it doesn’t mean the Aussie public can’t give it a go.