The ultimate cuteness showdown has begun – will Man’s Best Friend win the battle, or will the babies take the cake?

In a social media campaign gone completely right, the very important question was asked by American discount retailer “Big Lots” in a series of videos.

In the battle for adorable supremacy, the dogs were pitted against the babies in competitions varying from an election-style debate to an over-sized game of chess.

The shamelessly cute campaign merged the promotion of the company’s new product lines for dogs and babies in the latest ads.

To show your support for dogs or babies, use the hashtags #TeamDoggies or #TeamBabies to determine the ultimate cuteness champion – although aren’t we forgetting about #TeamKittens?!

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