If we were to ask what’s your least favourite colour, what would be your answer?
Brown? Or perhaps you just don’t like Pink? Or maybe you have a thing against Orange?
Well forget about all your colour prejudices, because we’re about to show you to the world’s ugliest colour.
Introducing Pantone 448C. Aka, Opaque Couché.
The brown-ish tone is apparently considered the ugliest colour ever.
And if you think it looks familiar, you’re right! It’s the colour chosen to turn people off touching cigarette packets.
It’s a tough life being so hideous…
I used to feature so much in all your 70s couches, curtains and wallpapers. What did I do to deserve this?
— Pantone 448 C (@Pantone448C) August 17, 2012
h/t: Huffington Post