If we were to ask what’s your least favourite colour, what would be your answer?

Brown? Or perhaps you just don’t like Pink? Or maybe you have a thing against Orange?

Well forget about all your colour prejudices, because we’re about to show you to the world’s ugliest colour.

Introducing Pantone 448C. Aka, Opaque Couché.

The brown-ish tone is apparently considered the ugliest colour ever.

And if you think it looks familiar, you’re right! It’s the colour chosen to turn people off touching cigarette packets.

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It’s a tough life being so hideous…

h/t: Huffington Post

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