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The Colour Helping People Quit Smoking

It's the colour being described as that ugly it's being used to help people quit smoking...

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Introducing Opaque Couché. Aka, Pantone 448 C.

The brown-ish tone is apparently considered the ugliest colour ever.

And if you think it looks familiar, you're right! It's the colour chosen to turn people off touching cigarette packets.

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Listen below as The Big Smoke's Alex Tselios explains why this ghastly colour is making headlines...

Photo: AAP/123rf

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