The Colour Helping People Quit Smoking
It's the colour being described as that ugly it's being used to help people quit smoking...
Introducing Opaque Couché. Aka, Pantone 448 C.
The brown-ish tone is apparently considered the ugliest colour ever.
And if you think it looks familiar, you're right! It's the colour chosen to turn people off touching cigarette packets.
Listen below as The Big Smoke's Alex Tselios explains why this ghastly colour is making headlines...