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QLD Police Chief Slams "Abhorrent" Christmas Billboard

Queensland's police chief says a billboard suggesting people give each other guns for Christmas is abhorrent and should be taken down.

The billboard at Logan, south of Brisbane, features a gun wrapped in shiny Christmas paper, two images of Australia in the crosshairs, and asks: What's under your tree this year?

Police Commissioner Ian Stewart says there's nothing illegal about the gun shop's advertising, but it does not reflect what Australia stands for.

"I would like to see the billboard taken down. People who use firearms for their sport or work know where to go to purchase guns and I don't think we need that type of advertising," he has told ABC radio.

"The message that sends to me and to most people in the community would be quite abhorrent and against everything that's really good about Australia."

The billboard is for the same gun shop that erected another giant ad earlier this year, featuring a line of bullets, scaled in size, with the tag line: "Size does matter."

AAP has sought comment from the business.

AAP

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