Change Is Coming To One Of Australia's Biggest Supermarkets
Coles is set to cut its promotions to stamp out what it believes is its shopper's distrust in the supermarket giant.
The company will now invest in servicing an every-day low prices model to try and stay ahead of the game.
The Wesfarmers-owned supermarket has been under pressure from Woolworths
Coles Chief Executive Richard Goyder said "All things being equal we expect to see a rebuild in the sales momentum.
"I think Coles is in pretty good shape at the moment regarding customer perception, the investment in our stores, in pricing and service."