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This Ad Is A Shout Out To All Mums Who (Occasionally) Swear

This one is for all you mothers out there who have accidentally (or intentionally) sworn in front of your kids. 

Whether it was after stepping on a pile of lego, in a moment of anger or it just slipped out in conversation, the moment can be awkward. 

But Kraft Mac and Cheese and mother and self-proclaimed swearing expert, Melissa Mohr, Ph.D have come up with a few hilarious alternatives. 

The new ad definitely hit close to home for some of us! 

The clever clip has been released in time for Mother's Day. 

What is the silliest 'alternative swear word' you've ever heard? Share below in the comments!

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