Nike Give Michael J. Fox World's First Self-Lacing Kicks
Nike has gone and made dreams come true, by successfully creating the self-lacing Nike Mags made famous by Michael J. Fox in Back To The Future.
Nike's very first delivery of Mags was to Mike himself and he was seriously stoked to be sliding his feet into history.
Better still, Nike have pledged to donate the profit they make from the auction of the limited-edition shoes to the Michael J. Fox Foundation for Parkinson's research.
A Nike representative says:
"Almost 30 years ago, Nike was asked to collaborate on a movie that would feature scenes set in the futuristic world of 2015. The resulting Nike Mag reinvented the conventional lacing system, integrating it into an inimitable design that became an enduring beacon of popular culture.
"Today, Nike delivered a gift to Michael J. Fox introducing the innovation to the shoe’s first, and most celebrated, wearer. This innovation advances what was coined the Nike Mag’s “power laces,” combining the archetype invention with digital technology. The result is an individually responsive system that senses the wearer’s motion to provide adaptive on-demand comfort and support."